Technology, Media, and Telecom (TMT) Does More with Machine Learning

Shutterstock/Dean Drobot

The Technology, Media, and Telecom (TMT) industry has been dynamically changed in the post-COVID-19 world. Companies are now focusing their attention on:

· Driving revenue-generation models

· Renewing relationships with customers

· Enhancing the customer experience

· Focusing on digital transformation

How do you rethink your company’s role in society considering all the changes that have taken place since 2020? We are in an entirely new landscape as customer expectations have changed. Meeting these changes head-on and still retaining excellent customer service is a challenge best handled with the speed and accuracy of machine learning.

The following pre-built machine learning models have been proven in the real world to bring actionable insights to the Technology, Media, and Telecom (TMT) industry:

· Churn Mitigation

· Customer Segmentation

· Cross-Sell

· Customer Lifetime Value Optimization

· Purchase Propensity

Let’s discuss each one and how they can help your company using your own data and business requirements.

Churn Mitigation

Benefits: Lower the risk of customers disengaging and improve the likelihood of retention. Provides the information you need to change your outreach.

Customer Segmentation

Benefits: Bundle customers into groups or micro-groups to enable highly targeted messages, products, or promotions.


Benefits: Increase Customer Lifetime Value (LTV), Average Order Value (AOV), repeat purchase rate, etc.

Customer Lifetime Value (LTV) Optimization

Benefits: Use historical data points to measure a customer’s brand loyalty and the estimated timeframe they will disengage as a customer. Alter your marketing message, products, and promotions to align with their stage in the buying cycle.

Purchase Propensity

Benefits: Increase acquisition, repeat purchasing, Customer Lifetime Value (LTV), Average Order Value (AOV), etc.

How ElectrifAi Can Help

Our proven record of transforming structured and unstructured data at scale is further enhanced by a vast library of Ai-based products. Reaching across business functions, data systems, and teams, we drive superior results in record time.

Let us know how we can help your company achieve even more. Contact us today for a custom demo!

ElectrifAi is the world’s machine learning software factory with over 1,000 pre-built or pre-structured machine learning models available.